From Farm to Shelf: Carrefour’s Local Partnerships Enriching Uganda’s Retail Landscape

Carrefour, a global brand operating in Uganda through an exclusive franchise agreement with Majid Al Futtaim, is committed to providing quality products and supporting local businesses and economies. By sourcing over 80% of its products from within the region, Carrefour prioritizes the growth and prosperity of local enterprises.

In perfect alignment with the Uganda Government’s ‘Buy Uganda, Build Uganda’ (BUBU) initiative, Carrefour’s local sourcing strategy aims to promote the use of locally manufactured products and contribute to the nation’s economic development.

Since opening its first store in 2020, Carrefour’s presence has expanded to seven locations across Uganda, enabling the establishment of partnerships with over 260 local suppliers. Through these partnerships, Carrefour has provided an impressive 99% of its extensive product range, encompassing everything from fresh fruits to locally sourced household items.

However, Carrefour’s commitment to the local community extends beyond simply sourcing products. The retail giant actively supports and drives the market development for local suppliers by promoting their products directly to customers.

Through offering discounted prices, targeted in-store communication, and leveraging its vast social media channels with the “BUBU” tag, Carrefour brings the spotlight to local businesses, ultimately driving sales and growth for these enterprises. As a result, the company fosters local suppliers’ growth, contributes significantly to national economic growth, and creates employment opportunities for communities across Uganda.

Moreover, Carrefour’s local sourcing policy has additional far-reaching benefits. By adhering to international quality standards, the company helps local businesses compete on both the domestic and global stages, enhancing their export capabilities and reducing their reliance on imports. This approach ensures a more favourable trade balance for Uganda and reinforces the country’s position in the international marketplace.

Beyond economic benefits, Carrefour’s commitment to local sourcing is also an integral part of its environmental sustainability initiatives.

By sourcing products locally, the retail chain minimizes its carbon footprint. With shorter transportation distances, the impact on the environment is reduced, allowing Carrefour to work towards its goal of giving back more to the environment than it takes.

In conclusion, Carrefour’s dedication to sourcing quality products locally in Uganda has a multifaceted impact. The company’s support of local businesses, alignment with the BUBU initiative, and contribution to the nation’s economic development are commendable.

Carrefour’s commitment extends to the environmental sphere, as they actively reduce their carbon footprint. Through these collective efforts, Carrefour continues to foster sustainable development in Uganda and create a positive impact on both local communities and the broader national economy.